HitPay collects payments on behalf of merchants for any PayNow QR transactions. Upon collecting the funds from the customers, HitPay will payout to the merchant according to the payout schedule.
Hence upon scanning the PayNow QR in the HitPay checkout page, the customer would see the beneficiary as HitPay Payment Solutions Pte Ltd.
HitPay Checkout Page
Customer's mobile banking app upon scanning the PayNow QR will show the beneficiary as HitPay Payment Solutions Pte Ltd: